Let’s start with the basics of what is a Landing Page and how it can help you. A landing page is a standalone web page, created specifically for the purpose of using in a marketing or advertising campaign and lead generation. It’s where a visitor “lands” (hence the name) when they have clicked on a Google AdWords ad or similar. Landing pages are designed with a single focused objective – to gain leads with a Call to Action.
Other great uses for landing pages can be:
Let us show you just how easy it is. Here is a quick video to see how quickly you can have a basic Landing Page up and running!
In short, because they are designed with the focus of increasing conversion Rates.
The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad or goal that you had in mind when visitors clicked to reach your page.
If you consider the example of sending traffic to your homepage vs. a standalone landing page, you can understand that your website is designed with a more general purpose in mind to basically tell visitors everything you offer. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.
Every link on your page that doesn’t represent your conversion goal is a distraction that will take away from your message and reduce your conversion rate.
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