Rule 1 - Personalize
Rule 2 - Introduce yourself
Rule 3 - Make an offer
Rule 4 - Sense of Urgency- Call to action
Rule 1 - Personalize Your Messages
Address your clients by name in your SMS/Text messages. Personalization boosts engagement by up to 20%, making clients feel more connected to your message.
Rule 2 - Introduce Yourself Clearly
Ensure that your message clearly identifies the sender. Whether it's your name or your company's name, clarity builds credibility and trust with your clients.
Rule 3 - Offer Irresistible Discounts
Present discounts as percentages rather than dollar values to make your offer more appealing. For instance, use "50% Discount on Massage" instead of "Massage - $40 Only." Focus on substantial discounts of 40% or more to capture attention and drive conversions. Target passive clients during off-peak periods to maximize returns.
Rule 4 - Create a Sense of Urgency
Incorporate phrases like "Today Only" or "First 10 Customers Only" to instill urgency and prompt immediate action. Additionally, include a clear call-to-action, such as "Call back at (your tracking number)," to guide clients on the next steps.
By following these SMS marketing rules, your fitness business can effectively engage clients, drive conversions, and boost overall success.
Here are two examples:
Here are a few reasons why SMS campaigns are effective
- Wide Audience Reach: The majority of your audience owns smartphones, ensuring broad accessibility to your SMS campaigns.
- Instant and Active Communication: SMS guarantees instant and active communication with your clients, fostering real-time engagement and interaction.
- Quality over Quantity: With SMS, you can deliver concise and impactful messages, focusing on quality rather than quantity to capture your audience's attention.
- Higher Open Rates and Click-Through Rates (CTR): SMS campaigns typically boast higher open rates and click-through rates compared to email campaigns, maximizing engagement and conversions.
- Cost-Effectiveness: SMS/text messaging is a cost-effective marketing solution, offering high returns on investment while minimizing expenses.
