To effectively track and analyze the performance of your Meta Leads Ads within Referrizer, it's crucial to establish a consistent and scalable naming convention. This approach ensures that every lead is automatically tagged with the correct campaign, ad set, and ad information, allowing you to accurately attribute revenue and optimize your campaigns.
The Importance of a Naming Convention
A structured naming convention serves as the foundation for UTM tracking in Referrizer. The names you assign in Meta Ads Manager will automatically populate the UTM fields in Referrizer, automating attribution and providing clear insights into which campaigns, audiences, and creatives are driving revenue.
Campaign Naming Structure
A robust campaign name should contain key information that allows you to identify its purpose at a glance. We recommend the following four-part structure:
Agency/Client | Offer/Campaign | Objective | Launch Date
Example: TC | New Member Offer | LG | 08.25.2025
- TC
- New Member Offer
- LG
- 08.25.2025
This format ensures each campaign name is unique and packed with useful information. You can adapt the order or content to fit your specific needs, but the goal is to be descriptive and consistent.
Best Practices for Naming
- Be Consistent
- Use Standardized Abbreviations
- Include a Date or Version
- Match Offer Names
By implementing this naming convention, you'll ensure that when lead data is passed from Meta to Referrizer, all the details—campaign, ad set, and ad—are recorded as UTM parameters. This makes reporting and attribution a straightforward process.
In the next part of this tutorial, we'll show you how to configure Zapier to map your Meta Lead Ads to Referrizer, using this naming convention for dynamic UTM tracking.