How to Manage Subscription Status of Contacts via Zapier Integration

With the new update to the Zapier integration, you now have the ability to automatically manage the subscription status of your contacts in Referrizer. This feature allows you to re-subscribe leads who show interest, such as those from Facebook or media offers, instead of leaving them unsubscribed. This is an excellent way to re-engage and maintain relationships with leads who may return.

Zapier now includes additional fields for updating the subscription status of your contacts in Referrizer. By using these fields, you can ensure that leads coming from your Zapier workflows are managed according to your preferred subscription settings.

Steps to Manage Subscription Status:

1. Set up your Zapier integration:
1. In your Zapier account, select the appropriate trigger event that you wish to use, such as receiving new leads from Facebook Lead Ads or media offers.
2. Ensure that you have connected your Referrizer account to Zapier (you can do this under your Zapier account settings).
2. Add the 'Create/Update Contact' action:
1. In your Zap workflow, choose the "Create/Update Contact" action from Referrizer.
3. Update Subscription Status Field:
1. You will now see additional fields in the Zapier workflow, including one for "Subscription Status."
2. Use this field to define the subscription status for the lead (e.g., "Subscribed" or "Unsubscribed").
4. Re-engage Leads
1. Whenever a lead shows interest (e.g., through a Facebook ad click or a media offer interaction), you can automatically re-subscribe them by setting the subscription status to "Subscribed."
2. This feature ensures that leads are kept within your marketing workflows and can receive your emails and text campaigns without manual intervention.
5. Test and Publish:
1. Once your Zap is set up, be sure to test it to ensure that the subscription status is updated correctly.
2. After testing, publish the Zap to begin automating the process.

Benefits:

• Automated Re-engagement: Automatically re-subscribe leads who show interest, making it easier to stay engaged with your audience.
• No Manual Updates: Saves time by eliminating the need to manually update subscription status for new leads.
• Better Lead Management: With this integration, you can easily manage which leads should be in your marketing funnel.

This new feature within the Zapier integration makes it simpler to manage your contacts' subscription statuses and helps you automate the process of re-engaging leads who may have previously unsubscribed. By utilizing the new fields, you can ensure that your leads are always appropriately subscribed and ready to receive your communications.