Due to strict advertising regulations, CBD text campaigns must avoid certain words and phrases to ensure compliance and protect your business’s communication channels. These regulations are in place to prevent health claims, misrepresentations, and any terms that might imply medical benefits or unproven claims.
Below are key categories and examples of forbidden words for CBD text campaigns:
1. Health Claims
Avoid words or phrases that suggest CBD can treat, cure, or prevent any medical condition. Examples include:
- "Pain relief," "anti-anxiety," "reduce inflammation," "cure," "heal," "medicinal," "therapy," or "remedy."
2. Medical or Clinical Terminology
Steer clear of medical-related terms that imply CBD is a prescribed or clinically tested product. Examples include:
- "Doctor-recommended," "prescription," "clinically proven," "FDA-approved," "medical-grade."
3. Drug and Addictive Substance Language
CBD cannot be promoted using language associated with drugs, addiction, or recreational usage. Examples include:
- "High," "psychoactive," "stoned," "weed," "THC effect," "euphoria," "joint" or "hallucinogenic."
4. Unsubstantiated Claims
Avoid exaggerated or unverified claims, as well as promises of specific results. Examples include:
- "Guaranteed results," "instant effect," "best on the market," "miracle product."
5. Restricted Words by Carrier Policies
Some carriers have specific rules on CBD promotion. Words like "cannabis," "hemp-derived," "marijuana," "joint," "weed," "hash," and any direct mention of "CBD" might be restricted, depending on the carrier.
Best Practices for CBD Text Campaigns
Use alternative, general terms to describe the product’s benefits without making specific claims. Focus on general wellness language, such as:
- “Supports relaxation,” “promotes balance,” “plant-based solution,” “made from natural ingredients,” or “enhances daily wellness.”
Important Note:
Always double-check current carrier policies and regional laws, as rules on CBD marketing can frequently change. If unsure, consult with legal advisors to ensure compliance.