Difference between Current/Past Customers and Leads

Modified on Tue, 25 Oct 2022 at 08:53 AM

Here is the difference between each:

Active- Client recently visited the business within a specified time frame (default 3 months)

Passive - Client has not visited the business for a specified time frame (default over 3 months)

Leads - Clients who have not visited the business yet (Potential clients)

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