Unfortunately, there is no magic formula for this.
The answer is - It depends!
The main factors that determine the ads costs are:
- Timing: The month, day, and even hour can affect ad cost.
- Bidding strategy: Whether you choose the lowest cost or a specific bid cap.
- Ad placement: Higher-competition spots cost more.
- Ad relevance: Low scores for your ad’s engagement ranking, quality ranking, or conversion ranking can raise costs.
- Target audience: Higher competition audiences cost more.
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article