How much does it cost to advertise on Facebook?

Modified on Wed, 26 Oct 2022 at 10:47 AM

Unfortunately, there is no magic formula for this.

The answer is - It depends!

The main factors that determine the ads costs are:

- Timing: The month, day, and even hour can affect ad cost.

- Bidding strategy: Whether you choose the lowest cost or a specific bid cap.

- Ad placement: Higher-competition spots cost more.

- Ad relevance: Low scores for your ad’s engagement ranking, quality ranking, or conversion ranking   can raise costs.

- Target audience: Higher competition audiences cost more.

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