How do I compose a successful SMS/Text Campaign?

Modified on Mon, 31 Oct 2022 at 09:12 AM

SMS/Text campaigns can generate great results if you follow these 4 simple rules:

Rule 1 - Personalize

Rule 2 - Introduce yourself

Rule 3 - Make an offer

Rule 4 - Sense of Urgency- Call to action

Rule 1 - Personalize

Use a contact name when sending an SMS/Text. This way, clients will feel more engaged if they see that you are talking to them directly. It will increase engagement up to 20%

Rule 2 - Introduce yourself

If you don’t explain who is sending a message, clients will be lost. The message will have no credibility. If they know you by name, use your name. If they know your company - then use your company.

Rule 3 - Make an irresistible offer in the form of discount, not dollar value

  • Don’t put the offer in the form of price: For example do not write: Message - $40 only. Instead, use 50% Discount On Massage
  • Do not offer 10-20-30% discount - It does not work. It has to be 40% or more. Use your most profitable services and send messages to passive clients during the days when the business is slow

Rule 4 - Generate a sense of urgency

  • Today Only
  • First 10 customers only
  • Call back at (your tracking number)

Here are two examples:

Here are a few reasons why SMS campaigns are effective

  • The majority of your audience own phones
  • You are guaranteed instant and active communication with your clients
  • Quality over Quantity - short and sweet
  • Higher open rate and CTR (Click through rate) than email campaigns
  • SMS/Text are also less costly

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