Win-Back Campaigns

Modified on Thu, 20 Apr 2023 at 07:24 PM

A re-engagement or reactivation campaign is a great way to bring your old customers back through your doors.

Win-Back campaigns are one of the tools to remind them of what they have been missing out on. Because these are individuals who have already experienced what you have to offer, you will want to establish a positive relationship with them again.

Some reasons customers stop coming in:

They had a negative experience
They moved away
Their financial situation changed
You failed to keep contact in an ever-competitive market.

Not only is it important to make your customers feel appreciated and recognized, but if you can also do it at less cost to you, why wouldn't you!?

Case Study

Simply put, Win-Back campaigns work. Here are examples and golden rules for successful campaigns. As you can see, each location that sent out a Win-Back Campaign, saw massive improvements in their revenue!

Getting Started

It costs 4 to 10 times less to reactivate an old customer, as it does to acquire a new customer, and we have created three fantastic win back options for you:1. One-time text campaign (you choose the date & time it is sent)2. Automated text campaign (send to clients when they fall into the Past Customers group)3. Email campaign with follow-up4. For text campaigns, make sure you follow simple rules described here

Examples

Here are some examples of what a good win-back campaign looks like:

We’ve got it all ready for you. CLICK HERE to view the templates for both text and emails. This is the new standard. Don’t view win-back campaigns as a cost to you, but rather, an opportunity to bring people in and remind them of how phenomenal you are.