Making sure that everyone can find your Landing Page is the best digital marketing strategy that will drive conversion events. Additionally, if that page isn’t optimized to target the right audience, it’s likewise going to waste. Custom URLs will attract more organic traffic and the right potential customers — those interested in your product or service and, thus, most likely to convert.
While creating the Landing Page you can add some keywords or titles you prefer in the URL, and these can be visible as well on your LPs' main block and give great value while using the search engine once you publish it. You will get the added advantage of small rankings to boost when people search for your page’s keywords.
